Marketing Translation

Speaking the right language

You’ve spent years honing your brand, ensuring the features and benefits of your products and services meet the exact requirements of your customers. The last thing you need is to ruin all that hard work by having your adverts, brochures, websites, press releases, emails badly translated.

Ensuring your message is understood

Translation in itself is not always the answer to your language requirements, in particular where marketing or creative material is concerned. When copy needs to be adapted so it feels as if it has been written specifically for a market, or key phrases such as a play on words or alliteration need to be maintained, literal translation is not the answer. Your country managers are involved from the outset in selecting the right style and voice of translation and direct liaison is maintained on an ongoing basis if that’s what you need.

Translation within a company can be a contentious issue at the best of times. Country managers often feel they are left out of the process and will often quite rightly complain about the quality of material translated.

We pride ourselves on overcoming all of these problems through the correct processes right from the start:

• Your country managers are involved from the outset in selecting the right style and voice of translation and direct liaison is maintained on an ongoing basis if that’s what you need
• Only translators with previous creative expertise within your industry will be used, so the creative elements of the original copy are not lost in translation. Your translated documents returned the way you need them.
• We’ll build a database of agreed company and industry terminology to ensure consistency throughout your documents.

Your translated documents returned the way you need them

Our teams of page layout specialists take your DTP files and put the translated copy into your layout.

We can work with all the current industry standard software on Macintosh and PC:

• QuarkXpressInDesign
• Pagemaker
• Framemaker
• Microsoft Publisher
• Powerpoint
• Freehand
• Illustrator
• Photoshop